Rich SellingWhile it may sometimes seem that everyone in the world is writing a book that is in direct competition with your own, the fact is that there are even more people who haven’t written anything at all and who see such an accomplishment as amazing.  And there are many who would like to write a book but have no idea how to begin.

And so you should talk about writing your book. Your experience could well be of greater value to others than you might think. And finding venues for your talk may be easier than you think.

Dissuade yourself from the idea that you lack the talent or ability to speak before a group. The fact is, you had the talent and ability to write your book. Talking about it involves less. Just as it is easiest to write what you know, so it is to talk what you know. And you know your book.

Speaking to a group about your publication is one of your best marketing strategies. If each member of your audience talks about your book to just one other person…well, you get the idea. And don’t forget the opportunity to make sales right then, after you’ve developed excitement for your product.

Simply by inviting you to speak, the venue (library, book store, Parents Association) gives the appearance of endorsing your product. There are many groups in your community looking for speakers. Volunteer your time, and you may be surprised at the response.

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